ERA Coach is an AI coaching platform built for the ERA Europe network. Not a course and not a chatbot: a working conversation that ends with a handful of specific things the person will do before the next one, each with a day.
Available in German, English, French, Bulgarian and Czech — and built around how these markets actually work, not translated from somewhere else.
Request accessWhat it is
An office leader and an agent are solving different problems. They get different coaches, each with its own expertise and its own way of pushing.
For office owners and leaders
Recruiting first, because the office grows its listing stock by growing the number of people who can win mandates. Then training the people already there — and only then retention, which is usually a symptom of the first two rather than a problem of its own.
For agents
Winning and selling listings. Without a shared listing system in these markets, an agent can only sell what they hold — so the coaching drives at mandates rather than at buyer volume the agent cannot control.
How it works
Most coaching fails between sessions. This is built so that the gap between one conversation and the next is where the work happens.
Whenever it is useful — before a listing appointment, after one that went badly, or on a slow Monday. No scheduling, no waiting for a group call.
The coach asks what was actually said and done, not what usually happens. It knows the market's fee structure, its terminology and how agents there are engaged.
Three to five specific actions, each measurable and each with a day. "Telephone twelve past clients by Thursday" — not "do more prospecting".
Commitments go to a calendar with reminders, and the next session opens with them. Leaders can see whether their people are engaging and finishing what they start.
Confidentiality
A coach is only useful if the person brings the real problem — the appointment they lost, the objection they fumbled, the recruit who said no. That stops the moment somebody believes their manager can read the transcript.
So they cannot. Reporting shows named activity — who is using the coach, how often, and whether they complete what they commit to. It never shows what was said, at any level of the organisation, including ours. The system is built that way rather than governed that way: the reporting simply has no path to session content.
The platform is designed for European data protection obligations, including the works-council considerations that apply in Germany and Austria when a system reports on individuals.
Request access
Access is arranged through ERA Europe. Tell us who you are and we will come back to you about getting your offices set up.
Your request has reached us and someone will be in touch. If it is urgent, reply to any ERA Europe correspondence and mention ERA Coach.
